| THE
NUMBERS GAME AND PERSISTING THROUGH IT |
| |
|
You
often hear sales referred to as “a numbers game.”
This is |
| |
a
comment on the need to persist through one’s unsuccessful
|
| sales
experiences. No one makes every sale. No one gets 100%
|
| response
to his promotions. Your only assurance of success
is to
|
|
| |
|
Every salesman has to work his way through the ones
he |
| |
doesn’t
make in order to reach the ones he will
make. |
| |
|
A
key part of your job as a salesperson is to continue
to reach |
| |
out
rather than get discouraged while working your way through.
|
| Keep
the letters, e-mails, faxes and phone calls flowing
out, as |
| well
as keeping up with personal contacts. |
| |
|
When
you do persist to outflow communication in volume, |
| |
you
inevitably do make that next good connection and do
make |
| that
next sale. And when you do, your confidence, energy
and |
| optimistic
viewpoint seem to return along with it. |
