| YOU
CAN DO IT |
| |
|
It
is not a matter of “luck” or “natural
talent” that makes a |
| |
salesman
a long-term success. It is a matter of finite skills
and |
| winning
attitudes that can be learned and perfected. |
| |
|
Some
people start out on the road to sales already endowed
|
| |
with
personality traits, skills and experiences which more
easily |
| qualify
them for success in sales. Others start out with fewer
or |
| none
of these advantages. They can, nonetheless, as I have
|
| personally
observed and experienced, still develop all that is
|
| needed
to be a successful salesperson. |
| |
•
• • • • |
| THE
SKY'S THE LIMIT |
|
|
It
is the knowledge of the basic principles of selling,
along |
| |
with
an ability to apply them, that empowers a person to
|
| creatively
develop and effectively correct his own sales skills, |
| as
well as to manage the sales skills of others. |
| |
|
To
what lofty heights you eventually soar will
be limited only |
| |
by
how diligently you devote yourself to the development
and |
| perfection
of the techniques of the five steps of a sale and to
the |
| underlying
“People Skills,” upon which the selling
skills---and |
| all
human relationships---are based. |
