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The Five Steps of Penetration Selling™- An Overview
Step One - Prospecting - Penetrating the Marketplace
Step Two - Opening - Penetrating the Prospect’s Reluctance to Communicate
Step Three - Qualifying - Penetrating Your Prospect’s World
Step Four - Presenting - Penetrating the Barriers to Understanding
Step Five - Closing - Penetrating the Barriers to Commitment
Overcoming Objections
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